Robert S. Morrison joined Tribune Company’s board of directors in 2001. He is the retired vice chairman of PepsiCo, Inc., and retired chairman of PepsiCo Beverages and Foods North America. From 1997 until the 2001 merger with PepsiCo, he led The Quaker Oats Company as chairman, president and CEO. In 2005, Mr. Morrison served six months as interim chairman and CEO of 3M Company.
Prior to joining Quaker, Mr. Morrison served as chairman and CEO of Kraft, Inc., from 1994 to 1997. He joined Kraft in 1983 and held a variety of general management positions prior to becoming CEO. He began his career in 1969 at Procter and Gamble.

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